As a business owner, it’s important to have a professional headshot or business portrait that you can use on your website, social media, and in printed materials including conference bios, annual reports, and so much more. With the internet having such a wide reach, having an image that represents you in the most flattering and impactful way is critical to helping you stand out.
I’ve put together a list of my top three tips to achieve the perfect headshot.
1. Wear An Outfit that Matches Your Brand
When you meet with a client, what is your go-to outfit? Jeans with a blazer, a maxi dress, jeans and a dress shirt, or do you love a good business suit? Clients are looking at your headshot to learn more about you and the person they want to work with, so headshot clothing should be similar to your outfit of choice when meeting with your clients and business partners to create an immediate sense of familiarity and recognition for your client.
2. Choose a Simple Backdrop
A headshot or portrait is all about you, so keeping the background/backdrop clean and simple is key. Using a white, grey, or black backdrop or muted office background/workspace will help maintain the focus on you while avoiding an background distractions.
3. Get to Know Your Photographer
Every photographer has a different style and approach so it’s important that your photographer’s headshot images match the type of images you want to create. Before hiring your headshot photographer, be sure to review their headshot portfolio to ensure their body of work matches the look of images you are wanting to create. You can also learn a bit more about who they are and their personality by taking a look at their bio page.
Erin Clayton Photography is a natural light headshot and portrait photographer based in Langford, BC on Vancouver Island.